MORAL. Tee — Authenticity First Collection (White)
Success is great. Legacy is better.
And that starts with values.
The MORAL. Tee is for entrepreneurs, creators, and leaders who move with integrity — who understand that how you win matters just as much as the win itself.
This isn’t about perfection. It’s about principles.
Doing business your way. Standing on what you believe, even when it’s not popular.
Because legacy is built one right decision at a time.
Bet on Yourself. Move with integrity.
✅ FEATURES:
- Premium unisex fit — soft, comfortable, and built to last
- Minimalist front print: moral. in black on white
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Designed for value-driven leaders, purpose-led creatives, and those who live with intention
- Part of the BBT APPAREL | Authenticity First collection
🧵 FABRIC & FIT:
- 100% combed ring-spun cotton
- Pre-shrunk
- True-to-size unisex fit
🧺 CARE:
- Machine wash cold, inside out
- Tumble dry low or hang dry
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Stay grounded. Lead with purpose.
Why We Made This
At BBT APPAREL, we believe doing it right matters more than doing it fast.
The MORAL. Tee was created for those who lead with integrity, stay true to their code, and build businesses that reflect their character.
Bet on Yourself. Build right.
Size guide
BODY LENGTH (inches) | BODY WIDTH (inches) | |
XS | 27 | 17 ½ |
S | 28 | 19 |
M | 29 | 20 ½ |
L | 30 | 22 |
XL | 31 | 24 |
2XL | 32 | 26 |
3XL | 33 | 28 |
🌱 Benefits of On-Demand Manufacturing
- No Mass Waste: Each shirt is made just for you, reducing overproduction and environmental impact.
- Freshly Printed: You get a brand-new, never-sat-on-a-shelf tee every time.
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Limited Runs: Small-batch production keeps our designs unique — you won’t see everyone wearing the same shirt.
- Supports Conscious Consumerism: You invest in products made responsibly and only when needed.