BBT APPAREL was born from a simple but powerful idea: betting on yourself isn’t just a choice, it’s a lifestyle.
For years, I struggled with self-doubt, setbacks, and people telling me what I couldn’t do. Whether it was in business, sports, or life, I realized that the only person who can truly define your path is you. That realization ignited the spark that became BBT APPAREL.
Turning Pain Into Purpose
Every shirt I design carries a reminder: you must be your own biggest supporter before anyone else will believe in you. I wanted to create something more than just clothing —a uniform for those chasing big goals and pushing past obstacles. In the future, I plan to expand BBT APPAREL to include hoodies and accessories, so you can rep this mindset in more ways.
BBT stands for “Brian Bernard Turner,” but it also represents a mindset: Be Bold Today. It’s about waking up every day ready to go all in on yourself, no matter the odds.
Inspired by Real Struggles
BBT APPAREL started during one of the hardest seasons of my life. Facing personal and financial challenges, I needed something that would keep me focused and remind me why I was fighting so hard. I created designs that spoke to me, and I quickly saw that they resonated with others, too.
Friends, family, and even strangers shared how wearing “Bet On Yourself” made them feel unstoppable. That’s when I knew I was onto something bigger than myself.
Our Mission: Empowerment Through Style
My goal with BBT APPAREL is simple: empower people to believe in themselves every time they get dressed. Our designs are clean, bold, and rooted in authenticity — because confidence shouldn’t have to shout to be heard.
When you wear BBT APPAREL, you’re not just making a fashion statement; you’re making a commitment to your dreams.
Join the Movement
I invite you to bet on yourself with me. Whether you’re starting a new chapter, overcoming adversity, or just need a reminder of your own strength, BBT APPAREL is here to support your journey.
Because at the end of the day, the best investment you’ll ever make is in yourself.
🔥 Ready to Bet on Yourself?
Shop the Entrepreneurship Mindset collection now and wear your commitment to your goals every day.
📢 Recommended Resource
Thinking about launching your own apparel brand? I built BBT APPAREL on Shopify — it’s user-friendly, reliable, and perfect for entrepreneurs. Try Shopify free